There were 126 subreddit users who believe Spotify accurately reflects their listening history, 46 disagreed and the rest do not use Spotify. The Daily Campus asked the Reddit community of the University of Connecticut what they thought about their Spotify Wrapped results. “After all, if they release a hit album in November (like Taylor Swift‘s Red (Taylor’s Version), which actually resulted in Spotify crashing earlier this month), then all the data associated with this is missing from their annual Wrapped roundup,” wrote Newsweek.Ĭurrently, it’s not completely clear how Spotify tracks streaming habits but it is known that any track played for 30 seconds is taken into account, including offline streams. In the same context, this data gap can also pose a problem to Spotify’s artists and content creators as well. Listeners might feel conflicted by this, as a new album from their favorite artist released in November or December won’t be included at all in this year or next year’s Wrapped. You throw Thanksgiving into the mix as well and we have even less time,” said Codey in an exclusive interview with Newsweek. “We need to QA the site and we need to finalize assets for Wrapped, all of which takes a while. Brendan Codey, associate director for Spotify’s Creator Growth and Program stated the reason for this is solely time constraints and logistics. Others are confused by the use of obscure genre names like “Weirdcore” or “Meme Rap.”Īccording to an article on Newsweek, Spotify begins to track trends Jan. 1 through Oct. 31, ten months out of the year. There have been discussions regarding the accuracy of the company’s data collection on social media with one user, on Twitter, stating that “it feels like it’s only like the first four months of the year.” While some may be alarmed about certain elements, such as the number of minutes spent listening to music, others are unfazed by how often they play their favorite artists.Īlthough this feature gives consumers the ability to share their music tastes and explore new genres as well as other media, at some point, one must wonder: Just how precise is Spotify Wrapped? This is the company’s sixth year running the marketing campaign, and it has become a ritual among Spotify users to share their “Wrapped” on social media sites like Twitter and Instagram. And, in 2018, it was made available on the mobile app, whereas in years prior, users could view their results on a dedicated website. It was expanded in 2017 to include artists and advertisers so they could also view data on streamers who engage in their content. Initially, the streaming service started the promotion in 2015 as “Year In Music,” but was changed to “Spotify Wrapped” in 2016. This year, users can click through a slideshow, similar to an Instagram story, to view visuals within the Spotify app. Spotify “wraps up” each user’s year on the app, allowing listeners to view their listening trends from the previous months with categories like Most Played Song, Top 5 Artists, and Top Podcast. A post shared by Spotify world’s leading music streaming service, Spotify, has finally released its annual report highlighting the streaming activity of its users.Īppropriately named “Spotify Wrapped,” the campaign presents users’ trends through contemporary graphics and trendy lingo used throughout the year.
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